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AI shopping agents can now recommend products but cannot complete purchases due to security protocols and retailer bans. Retailers like Gap and Starbucks block third-party agents. OpenAI's ChatGPT and similar models fail at product discovery. Wizard Commerce's AI agents face legal and policy barriers. Liability for agent actions remains undefined.

Mastercard CEO Michael Miebach warns agentic commerce could allow unseen programs to access credit cards and make purchases without user consent. He highlights unresolved consumer protection issues as a key concern. The shift poses risks to financial security and user control in automated transactions.
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