#consumer trust Tech News.
2 stories in the last 7 days
The latest consumer trust news, distilled by AI into sharp ~100-word summaries. ByteBrief tracks consumer trust across dozens of tech sources and brings you only what matters, updated hourly. Tap any story for the full brief, or open the original source.
52.9% of U.S. adults participate in loyalty programs, but younger generations are disengaging. Boomers lead at 60.4%, while Gen-Z trails at 46.3%. Members average 3.3 programs, with 19.0% in more than five. Complex rules and devalued rewards are breaking the traditional promise of loyalty.
Accenture surveyed over 25,000 consumers across 16 countries and found 74% trust a personal AI agent more than a best friend to make a purchase. 32% would let an agent make the final purchase decision within set parameters, and 9% allow fully autonomous transactions.
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