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The latest consumer trust news, distilled by AI into sharp ~100-word summaries. ByteBrief tracks consumer trust across dozens of tech sources and brings you only what matters, updated hourly. Tap any story for the full brief, or open the original source.

Consumer trust in generative AI has dropped below 40 percent, yet shoppers still rely on it for product advice, per McKinsey research. The contradiction challenges brands and influencers. McKinsey identified four trends reshaping consumer behavior, including technology-led purchasing and resourceful consumers evaluating durability and repairability.
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