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Philips launched its Sonicare Next-Gen DiamondClean 9900 Prestige smart toothbrush in the US and Europe for $379.99, undercutting Dyson's $499 CameraJet. The brush packs a touchscreen, eight cleaning modes, a 12-segment mouth map, and third-generation AI that monitors pressure 100 times per second and adjusts intensity to protect gums. A broader global rollout is expected in 2027.
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