#cpg Tech News.
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AIDigidayabout 2 hours ago
Promotions drive 16.5% sales lift, Circana study findsA Circana meta-study of nearly 50 Ibotta campaigns found promotions drove a 16.5% sales lift and 17% increase in new household penetration, exceeding store benchmarks by 7x and 8x. Ibotta expanded to 7-Eleven and Speedway via the Ibotta Performance Network.
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