#customer engagement Tech News.
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EnterpriseReutersabout 3 hours ago
Salesforce Buys Braze for $5.66 BillionSalesforce agreed to acquire customer engagement firm Braze for about $5.66 billion in enterprise value on Tuesday. Holders of Braze Class A common stock receive $47.50 cash per share. The transaction targets completion during fiscal 2028, pending regulatory clearances and a shareholder vote. Braze serves roughly 2,770 customers including Canva and Instacart, while Salesforce stock fell 2.6% in premarket trading.
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