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The latest digital-twins news, distilled by AI into sharp ~100-word summaries. ByteBrief tracks digital-twins across dozens of tech sources and brings you only what matters, updated hourly. Tap any story for the full brief, or open the original source.
Brands are using AI-powered digital twins to clone spokespeople for cheaper, scalable content. Coca-Cola created a José Mourinho twin for a FIFA World Cup campaign. Avocados From Mexico used an AI Rob Riggle avatar for a Super Bowl spot. Marketers debate whether audiences will accept these replicas or reject them as dystopian.
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