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AIForbes Innovation4 days ago
AI Will Reshape The 2030 Ad Tech StackAI is shifting ad tech from a multi-layered stack to a single decision engine. Platforms like Performance Max, TikTok, and Meta's Advantage+ already combine targeting, bidding, and creative under one system. This removes intermediaries and gives advertisers direct access to insights, breaking the old model of data scarcity and platform control.
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