#ebay Tech News.
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Morgan Stanley analysts Nathan Feather and Brian Nowak argue the market underestimates how well-positioned eBay and Etsy are for agentic commerce, where AI shopping assistants handle purchases. The bank set a $121 price target on eBay shares. The shift moves e-commerce from keyword searches to conversational AI agents.
eBay shares rallied 24.4% year-to-date, outpacing the S&P 500's 7.9%. First-quarter revenue hit $3.1 billion, up 19% year over year, with online ad revenue surging 31.4% to $581 million, now nearly 20% of total revenue. Higher-margin ads can boost future profits.
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