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The Jevons Paradox suggests that as AI becomes more efficient, overall resource use may increase rather than decrease. Greater efficiency lowers costs, which can drive higher demand and consumption. This economic principle challenges assumptions that AI efficiency gains will automatically reduce energy or computational usage.

Sara Hooker, CEO of Adaption Labs, said at Fortune Brainstorm Tech that most AI models are monolithic and cannot evolve, creating massive inefficiencies. Rodrigo Liang, CEO of SambaNova, noted that big models remain important but there is room for more efficient systems.
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