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A 2025 Ford Bronco Big Bend has been modified with a matte armor coating in Abyss Blue, extensively customized by SoFlo Customs. The Bronco features a 3.5-inch suspension lift kit, 20-inch wheels, and upgraded engine producing more than 275 hp. The interior has dark brown and black weatherproof upholstery. The vehicle failed to sell at auction, sparking debate about the value of extreme modifications. The Bronco's unusual exterior finish has been met with mixed reactions from potential buyers.

Morgan Stanley says Ford's stock has a secret weapon not fully priced in. Ford Energy, the company's battery storage initiative, has been quietly working on for about a year, is a key factor. The new partnership with EDF will deliver up to 20GWh of battery energy storage systems starting in 2028. This combines industrial-scale manufacturing with full lifecycle accountability.

Roush has rolled out a supercharger kit for the 2026 Ford Mustang GT and Dark Horse. The kit produces 810 hp and 630 lb-ft of peak torque. It includes an Eaton TVS R2650 supercharger, intercoolers, and high-flow fuel injectors. The kit retails for $10,339 and comes with a 3-year warranty. It undercuts the supercharged Mustang Dark Horse SC, which starts at $108,485.

Ford's Bronco Filson, co-developed with outdoor brand Filson, drives Lincoln into premium off-road space. Chief Engineer Ed Krenz said the vehicle places Ford in the same market as Land Rover, Mercedes and Lexus. Ford stated the Bronco Filson will inform future Lincoln off-road product development. Lincoln explored such a move about four years ago with a small group of dealers.
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