#gtm Tech News.
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EnterpriseThe Next Webabout 3 hours ago
Why the GTM playbook stopped working.The old SaaS GTM playbook stopped working because everyone runs it, shrinking returns. Clay, Ramp, and Gamma found alternatives: Clay's reverse demos, Ramp's viral stunt with Brian Baumgartner, and Gamma's micro-influencer partnerships. Gamma saw over 50 million users and 50,000 daily sign-ups.
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