#gtm engineering Tech News.
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The latest gtm engineering news, distilled by AI into sharp ~100-word summaries. ByteBrief tracks gtm engineering across dozens of tech sources and brings you only what matters, updated hourly. Tap any story for the full brief, or open the original source.
AIForbes Innovationabout 16 hours ago
How GTM Engineering Is Closing The AI Adoption GapAI adoption is now a motion problem, not a buying problem. GTM engineering applies builder thinking to turn product signals into revenue. Clay coined the term in 2023. McKinsey research shows agentic AI will drive over 60% of additional AI value in marketing and sales by 2028.
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