#in-house marketing Tech News.
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AIDigidayabout 3 hours ago
Dollar Shave Club bets AI makes agencies optionalDollar Shave Club makes 90% of its advertising in-house. Chief brand officer Laura Higgins uses AI tools like Claude and Higgsfield to cut campaign timelines from months to weeks. AI handles execution while humans control strategy and creative judgment. The brand reserves human-made ads for campaigns requiring authenticity.
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