#influencer marketing Tech News.
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AIDigidayabout 3 hours ago
Unilever's 300,000 creator network logisticsUnilever built an active global network of 300,000 creators, activating 50,000 at the FIFA World Cup. CEO Fernando Fernández credited creators for growth. The network relies on in-house teams, agency partnerships, and AI infrastructure, though risks include creator redundancy and content homogeneity.
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