#kb home Tech News.
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StartupsFortuneabout 2 hours ago
KB Home CEO targets first-time buyersKB Home CEO Rob McGibney is focusing on built-to-order homes, which made up 73% of net orders in Q2, up from 57% last year. He aims to attract first-time buyers, who now average 40 years old, by offering personalization and better affordability.
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