#lipton Tech News.
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SocialDigidayabout 4 hours ago
Lipton uses local creators instead of in-house teamsLipton tested a two-year global trial using Billion Dollar Boy's Social Hubs program, where local creators produce content for Lipton's social channels. The model outsources creator management while keeping cultural relevance. Lipton shifted from a paid-owned-earned model to a social-first, audience-first approach across seven markets.
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