#liveramp Tech News.
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AIDigiday3 days ago
OpenAI's ChatGPT ads get their first measurement partner in LiveRampLiveRamp is the first independent ad tech firm to pipe conversion data into OpenAI's conversion API. The U.S.-only deal lets select mutual clients connect chatbot ad exposure to real-world purchases. LiveRamp pulls transaction data from retailers and passes it to OpenAI, proving ad-driven sales without exposing personal data.
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