#loyalty Tech News.
3 stories in the last 7 days
The latest loyalty news, distilled by AI into sharp ~100-word summaries. ByteBrief tracks loyalty across dozens of tech sources and brings you only what matters, updated hourly. Tap any story for the full brief, or open the original source.
52.9% of U.S. adults participate in loyalty programs, but younger generations are disengaging. Boomers lead at 60.4%, while Gen-Z trails at 46.3%. Members average 3.3 programs, with 19.0% in more than five. Complex rules and devalued rewards are breaking the traditional promise of loyalty.
A PYMNTS Intelligence report with FIS finds 9 in 10 issuers are highly interested in smart checkout. Smart basket technology delivers personalized rewards inside the payment flow. Fewer than half of issuers say existing incentives drive loyalty or spend timing. Over three-quarters of shoppers said smart basket would influence payment choice.
Co-branded debit cards turn everyday spending into owned data, predictable interchange income, and deeper customer relationships without relying on OTAs or seasonal bookings. The playbook covers interchange revenue, lower OTA commission drag, and a six-step launch roadmap for travel, hospitality, and retail brands.
Summaries by ByteBrief