#loyalty programs Tech News.
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AIForbes Innovationabout 3 hours ago
The Agentic AI Threat Loyalty Leaders Aren't Talking AboutAgentic AI traffic grew 7,851% year over year in 2025, with retail, streaming, and travel accounting for over 95% of that traffic. These agents now operate within logged-in sessions, reducing loyalty decisions to price and convenience rather than emotional engagement. Loyalty leaders face a shift from personalization to transactional filters.
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