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Luxeed, a Chery-Huawei brand, launched the RX electric SUV, claiming it was designed by a former Ferrari chief designer. Ferrari's China PR director publicly asked for the designer's name, stating the brand hasn't lost its chief designer. The RX resembles the Ferrari Purosangue and Xiaomi YU7.

Luxeed, the EV brand co-developed by Huawei and Chery, previewed the RX model on Weibo. The sporty coupe features a LiDAR roof sensor and illuminated logo. Huawei executive Richard Yu confirmed the RX will debut this fall as the first HIMA model to break from numerical naming conventions.
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