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AIInc42about 7 hours ago
The End Of The ROAS Era In D2C?Indian D2C brands are shifting marketing budgets from Meta and Google toward retention, organic content, and profitability metrics like MER and blended CAC. Rising customer acquisition costs and AI-driven product discovery are making ROAS obsolete. Brands now allocate 20-30% of budgets to retention and brand-building.
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