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AIDigidayabout 2 hours ago
OpenAI ads boss David Dugan on third-party measurement: 'it's a natural step'OpenAI's ad chief Dave Dugan told Digiday that third-party measurement is a natural step for the platform. Advertisers currently receive bidding and outcome data but lack independent verification that ads reached real humans. Dugan said OpenAI will consider trusted third-party partners as the ads business evolves.
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