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TechDigidayabout 2 hours ago
Why a once-anonymous creator unmasked herself to build a bigger media brandKristi Cook, formerly the anonymous YouTuber behind Spill Sesh, revealed her identity in a video with Manny Mua three years ago. The move added over 300,000 YouTube followers and 120,000 subscribers. Cook signed with UTA, landed an audio-video deal with The Roost, and now splits income evenly between ad revenue and brand partnerships.
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