#media buying Tech News.
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The latest media buying news, distilled by AI into sharp ~100-word summaries. ByteBrief tracks media buying across dozens of tech sources and brings you only what matters, updated hourly. Tap any story for the full brief, or open the original source.
AIDigidayabout 4 hours ago
DSP buyers rank The Trade Desk, Amazon, Google DV360Media buyers ranked five key DSPs: Google DV360, Amazon, The Trade Desk, Yahoo, and StackAdapt. The Trade Desk faces pressure from Amazon while smaller providers seek market share. Buyers prioritize CPM rates, log-level data access, and streaming partnerships over corporate drama or AI concerns.
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