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TechDigidayabout 2 hours ago
The ad industry's next mediapalooza is loadingCoca-Cola's global media business is in play, joining Microsoft, Adidas, and others in around $13 billion in concluded media moves this year, with $11 billion under review. The real volume is still loading, with 27 of the top 100 global advertisers not reviewing in over seven years. AI costs are moving from agency balance sheets to client ones.
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