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Minerva, an AI platform for consumer marketing, launched publicly with $20 million in funding from The General Partnership, 8VC, and others. The company helps marketing teams unify customer data and execute workflows using AI agents. Minerva also announced a collaboration with OpenAI to develop AI-powered marketing workflows.

Minerva closed a $20 million Series A to develop automated data harmonization and predictive intelligence. The platform replaces manual engineering with algorithmic data mapping, using only first-party data for compliance. It helps enterprise brands unify fragmented customer data across web, mobile, and offline channels without custom engineering dependencies.
Minerva raised $20 million in a new funding round. The company secured the capital to support its operations and growth plans. The investment came from a group of backers.
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