#programmatic Tech News.
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The latest programmatic news, distilled by AI into sharp ~100-word summaries. ByteBrief tracks programmatic across dozens of tech sources and brings you only what matters, updated hourly. Tap any story for the full brief, or open the original source.
AIDigidayabout 4 hours ago
How automation and AI is reshaping the traditional upfront marketplaceProgrammatic ad buying has infiltrated traditional upfront negotiations, with Disney reporting 70% of biddable inventory demand from upfront advertisers and nearly half of Warner Bros. Discovery's biddable demand also from upfront advertisers. The shift is driven by efficiency, better targeting, and cost savings, setting the stage for AI agents to take over more execution and planning tasks.
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