#programmatic advertising Tech News.
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The latest programmatic advertising news, distilled by AI into sharp ~100-word summaries. ByteBrief tracks programmatic advertising across dozens of tech sources and brings you only what matters, updated hourly. Tap any story for the full brief, or open the original source.
Fox's acquisition of Roku will dramatically expand Fox's programmatic streaming ad business. Roku's programmatic business is about twice the size of Fox's, and Roku's first-quarter 2026 programmatic ad spend grew over 40% year over year. The deal gives Fox critical first-party data and a stronger programmatic foundation.
WPP Media partnered with Givsly to use synthetic audiences built from charity donation data for programmatic ad targeting. Early tests across four beauty and fashion campaigns showed a 2% lift in video completion rates. The system uses Claude LLM and zip-code-level data from census, elections, and nonprofits.
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