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Smart TV advertising revenue has prevented price hikes despite rising component costs, according to market research firm Omnia. Fierce retailer competition in North America has kept TV margins thin, forcing manufacturers to rely on ad income. TV shipments rose 6% year on year, driven by World Cup demand.
Most smart TVs use old, low-power Cortex-A53 or A55 CPU cores, even premium models. MediaTek dominates the market with its Pentonic chips. Manufacturers prioritize panels over processors because margins and buyers focus on visible specs. A streaming stick fixes the sluggish software experience.
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