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Formula One teams are deploying artificial intelligence in engineering rooms, strategy calls, and fan platforms, with eight new AI partnerships signed in six months. Atlassian Williams Racing is working with Anthropic to use Claude in race strategy and team operations. Red Bull Racing has embedded Oracle technology across team operations, shifting from search to decision-support. F1 team spending on technology led categories last season, reaching an estimated $769 million, up 41% from the prior year.
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