#ticketmaster Tech News.
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Ticketmaster is the first company to partner with Google on customizable Wallet passes for events. The passes can include branded imagery, parking info, entry guidelines, and links for upgrades or in-seat orders. The rollout begins in the future, with adoption varying by event.
Ticketmaster is bringing interactive event tickets to Google Wallet across Europe, the Middle East, and Africa, starting with a pilot at Glasgow's OVO Hydro arena. Tickets can display real-time updates like schedule changes, entry instructions, and directions directly in Google Wallet, reducing the need to switch between emails and apps.
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