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The latest tokens news, distilled by AI into sharp ~100-word summaries. ByteBrief tracks tokens across dozens of tech sources and brings you only what matters, updated hourly. Tap any story for the full brief, or open the original source.
Agencies are considering buying AI tokens in bulk as a futures market, baking costs into principal media deals. A Digiday poll found 42% of 58 respondents oppose the model, while 36% support it conditionally on transparency. Omnicom CEO John Wren says nobody has priced AI yet.
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