#tonada Tech News.
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Juan Manuel Serruya left Spotify to found Tonada, a Stockholm startup that creates original AI-generated music for businesses, bypassing licensing fees. The company raised $3M in pre-seed funding from Antler and Vercel's founder. Matched music boosted sales 9.1% in a study of 1.8 million transactions.
Stockholm-based Tonada raised €2.6 million in a pre-Seed round led by Antler to provide AI-generated sound for retail and hospitality spaces. The platform aims to give every brand with a physical location access to high-quality custom audio. Investors include Vercel founder Guillermo Rauch and a16z scout Dora Palfi Osika.
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