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TV and streaming networks are laying groundwork for outcome-based buying in future upfronts, though it is not ready this year. Warner Bros. Discovery, Paramount, and AMC executives say benchmarks must be established first. Paramount's Precision+ tests conversion outcomes but still transacts on traditional terms.
The author adjusted the TruMotion setting on an LG C8 TV to a middle ground instead of disabling it entirely. Setting motion interpolation to a less aggressive level reduced choppiness in 24 fps camera pans without creating the soap opera effect. The change made action sequences look crisp again.
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