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Crypto firms will own the Octagon at a White House UFC event hosted by President Trump. The sponsorship places cryptocurrency brands directly inside a presidential venue. The event merges combat sports promotion with digital asset marketing at the highest level of government.

Kintra, a Toronto startup, is developing an AI-powered biometrics platform that tracks hormones and biomarkers from saliva to optimize MMA fighter performance. The company partnered with famed trainer Firas Zahabi to help his brother Aiemann Zahabi prepare for a UFC fight. The platform's value in elite fighting remains unproven.

The UFC and President Trump built one of the most successful cultural alliances in modern politics. After the 2020 election and Jan. 6 left Trump radioactive to corporate America, Dana White brought him cageside, reintroducing him as an anti-establishment figure. The UFC now stars in the country's 250th anniversary.
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