#ulta Tech News.
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ScienceFortuneabout 3 hours ago
Ulta bets $400M on NYC megastore flagshipUlta Beauty will open a four-level, 27,000-square-foot flagship in New York's Times Square late next year. The retailer is paying $400 million for a 15-year lease. The store aims to compete with Sephora and test the retail flagship model, which many brands have abandoned as too costly.
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