#whalar Tech News.
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EnterpriseDigiday1 day ago
Accenture buys Whalar agency to influence creator marketing budgetsAccenture acquired Whalar's agency arm to directly engage CMOs and CFOs in creator marketing decisions. The move targets enterprise clients like Amazon, Estée Lauder, Google, PetSmart, NFL, and Spotify. Accenture positions itself as the strategic partner to manage platform integration and campaign risk, not the media spend.
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