#wpp Tech News.
1 story in the last 7 days
The latest wpp news, distilled by AI into sharp ~100-word summaries. ByteBrief tracks wpp across dozens of tech sources and brings you only what matters, updated hourly. Tap any story for the full brief, or open the original source.
AIDigidayabout 5 hours ago
WPP: AI search ads fastest growing channelWPP forecasts AI search ads will become the fastest growing advertising channel, capturing 39.2% of search revenue by 2031. The category will generate $301 million this year, rising toward $100 billion by decade's end. Advertisers are expected to shift traditional search and e-commerce budgets into generative AI ad options.
Summaries by ByteBrief