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HealthForbes Innovation5 days ago
The 'New' New Way To Sell Prescription MedicationsLilly allows patients to get Zepbound prescriptions through its LillyDirect platform by visiting an online physician. The process uses structured intake forms, asynchronous prescribing, and employer payment rails to bypass traditional insurance. Patients receive medication shipped directly from Lilly's in-house pharmacy. This direct-to-consumer model cuts out pharmacy benefits managers and reduces costs for employers.
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