AIDigidayabout 2 hours ago
Salesforce agrees to buy Braze for $5.7 billion
4 min read
Salesforce announced a definitive agreement to acquire Braze for approximately $5.66 billion on October 20. The pending deal aims to combine real-time customer engagement with Salesforce's Marketing Cloud and Agentforce. While the merger promises a unified stack, attendees at Braze's late-September conference expressed concerns about vendor lock-in and data portability.
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