AIForbes Innovationabout 2 hours ago
FTC Proposes AI Bias Disclosure Rule
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The FTC unveiled an AI policy proposal on July 1, 2026, requiring AI makers to disclose biases in generative AI and LLMs that produce less-than-truthful outputs. The proposal aligns with the FTC Act's consumer protection mandate and is open for public feedback until July 31, 2026. AI companies must inform users if systems prioritize objectives different from user expectations.
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