DevMediaNamaabout 2 hours ago
India's TV ratings policy expands to connected TV
8 min read
India's Television Ratings Policy 2026 requires technology-neutral measurement across cable, DTH, terrestrial, OTT, and connected TVs. Ratings agencies must deploy 80,000 metered homes within 18 months. The policy lowers agency net worth requirements from Rs 20 crore to Rs 5 crore, opening the market beyond BARC.
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