EU Proposes Digital Fairness Act to Ban Dark Patterns

The European Commission proposed the Digital Fairness Act today, aiming to outlaw dark patterns and subscription traps for EU consumers. The plan replaces the 2005 Unfair Commercial Practices Directive with a directly applicable regulation. It bans loot boxes for under-18s, mandates disclosure of odds, and requires an off switch for compulsive features. Fines reach up to 6% of global turnover.