SpaceDigidayabout 2 hours ago
Digital video ad spend hits $80B, trust slips
1 min read
Digital video ad spending in the U.S. is expected to surpass $80 billion this year. Buyer confidence in premium inventory quality has declined. For open exchange/RTB, 67% of buyers expressed little to no confidence. Agencies are shifting to deals-first, curated supply approaches with known partners.
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