AIDigiday1 day ago
Publisher ad supply fell 40% in Q2
1 min read
Publisher ad supply dropped 32-41% year-over-year in Q2 2026 as AI search and zero-click search reduced referral traffic, per Ozone data tracking 20 billion impressions. Spend fell 30.6% across the U.S. and U.K., but rising eCPMs partially offset the loss. Apps were the only channel to grow.
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