TechDigidayabout 2 hours ago
SiriusXM Signs $160 Million Giggly Squad Deal
5 min read
SiriusXM signed a multi-year deal with creators Paige DeSorbo and Hannah Berner for their Giggly Squad podcast reportedly valued at $160 million. Weeks later, the duo sold out four different nights for a live podcast tour at Madison Square Garden. That unprecedented deal signals a broader shift in podcasting: platforms are competing for creator-led businesses, not just shows.
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