Fake Food Site Draws 2.7M Users

FoodNeverComes, a dopamine site created by two Indian developers, lets users simulate food ordering without delivery, attracting over 2.7 million visitors since its June launch. The platform offers 22 cuisines, 327 dishes, and fake checkout experiences to study the psychology of anticipatory pleasure. Experts note the ritual of ordering can trigger dopamine release independent of consumption, raising questions about digital addiction and consumer behavior. The founders plan to keep the site free and share data with researchers.