AIFortuneabout 2 hours ago
AI forces CMOs to think like mini CEOs
6 min read
AI is reshaping the CMO role into an enterprise-wide growth driver, says Autodesk's Dara Treseder. A Fortune and Morning Consult survey found 78% of decision-makers worry AI content reduces consumer trust. Coca-Cola cut ad production from a year to one month using AI. Half of consumers now use AI-powered search.
Level
Hype check
Tap to vote and see what everyone thinks.
