TechCrunch Mobility: It doesn't matter that people hate the Ferrari Luce

Ferrari's Luce electric vehicle is targeted at existing Ferrari owners. More than 80% of 14,000 last-year buyers already own a Ferrari, indicating strong demand among current owners. The Luce, designed by Apple veteran Jony Ive and priced at $650,000, faces criticism from fans and critics but is positioned to serve a niche market. Ferrari CEO Benedetto Vigna confirms the Luce is already receiving customer interest. This focus suggests the Luce is not a mass-market EV but a product for loyal Ferrari customers.