AIDigidayabout 2 hours ago
Publicis Targets CEOs on AI Strategy
3 min read
Publicis Groupe CEO Arthur Sadoun states the agency now pitches directly to CEOs concerned about AI, bypassing CMOs. This strategy helped win PepsiCo and secure three AI-led transformation assignments, driving a net organic growth increase of 2% equal to 300 million euros into 2027.
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